I spent 10 years as a registered nurse, half of it as a clinical technology manager evaluating and implementing medical systems for clinical staff. High stakes UX before I knew what to call it.

During that same stretch I built Grassroots Modern, a design blog that grew to 50,000 monthly readers and led to writing for Dwell magazine and producing content for Ford. A move to Austin gave me the opportunity to start fresh. I designed and built a website from scratch around a focused niche, modern homes in Austin, and used it to drive $45M in real estate sales. It was my first real lesson in user acquisition and conversion. It also made me realize what I actually wanted to do was design the things people were interacting with.

I've always been drawn to the moment when someone picks something up and it just works. That instinct has driven everything I've built, furniture, ceramics, kitchens, and a home featured in Dwell. The material changes. The curiosity doesn't.